For the last decade, I've been helping online brands create content that actually resonates, and building the teams and workflows to keep it going.
Let's TalkIt's never been easier to build a product, to launch a business. The barriers aren't just lower, they're gone.
That means the differentiator is no longer what you make. It's how well you communicate its value. Marketing and distribution are the only moat left.
Brands that want to survive need to get the word out. And the brands that thrive? They do it with content that actually connects.
With AI, anyone can publish content. The internet is flooded with it.
But here's the thing: there's still so much room to stand out. As AI slop spreads, a great divide is opening up.
This is the biggest opportunity in content marketing history to get ahead by doing it right.
And from first-hand experience building content teams (not to mention reading what's out there), there's still a major bottleneck when it comes to taste and judgement, the ability to produce content that reflects well on your brand and connects with your audience.
From blog posts to whitepapers to thought leadership articles; I create content that ranks, converts, and sounds like your brand. I can also lead your content team, set your editorial direction, and maintain quality at scale.
Everyone's using AI to create content. But most of it is slop. I can help you use AI to scale content production without sacrificing quality (and still sounding like a human).
I'll help you dial in your SEO strategy, as well as making sure you're doing everything right to show up in ChatGPT, Perplexity and every other LLM that matters.
Video is the next big content marketing medium. I'll help you repurpose blog or social media content as video scripts, or create new and engaging content; long or short-form.
Every business should have their own newsletter. I'll help you create one that makes your brand an authority in your space, and builds an audience you control.
Platform-specific content strategies for LinkedIn, X, Instagram, and more.
Full-funnel email strategy: lead magnets, nurture sequences, and lifecycle emails that turn leads into customers and customers into repeat buyers.
Conversion-focused copy for landing pages, product pages, and sales pages. Clear value props, compelling CTAs, and messaging that speaks directly to your target customer.
I can lead your content team, build systems from scratch, or do the hands-on work myself. Whatever the situation calls for.
Running all content marketing at a leading tech-enabled service helping ecommerce brands turn their websites into native mobile apps.
mobiloud.comWriting fitness and nutrition articles for one of the world's top clean supplements brands.
nakednutrition.comCoaching Jiu Jitsu & MMA (and marketing) for a martial arts gym in Ho Chi Minh City.
bjjthaodien.com"Andrew played a critical role in scaling my SaaS company from a pre-revenue startup to profitability and steady MRR. He helped shape our long-term marketing strategy, while putting in hands-on work to implement the strategy. His SEO-friendly, conversion-focused content consistently drove qualified leads, with little oversight or input required."
David Hehenberger Founder, Fatcat Apps, LandingCube & Flamingo